scale-up

Built for traction, not yet for scale

Before: PLAYE had strong momentum, but product friction and operational overhead were limiting scale.

We did: Simplified how customers got started, redesigned onboarding and pricing, launched Early Pay, and automated global payouts to remove scaling bottlenecks.

PLAYE scaled to US$2M ARR (+2.4× YoY), reached 210 paying brands, and cut project turnaround time by 3×.
new product

85k community → first custom app

Before: Strong demand signals, but no product experience — just a dev scope.

We did: Designed the full app end-to-end and led delivery with founders + dev team from vision to MVP. Set up a structured beta kit so early usage produces real learning, not noise.

A coherent, beta-ready product and a clear iteration path, supported by ongoing fractional PM oversight through beta.
spin-out

Internal capability to commercial product

Before: Strong internal proof of value, but the wedge and day-0 experience weren’t tight enough to sell and deploy consistently.

We did: Defined the right initial wedge, then redesigned the core front-end flows around that wedge and packaged it into a pilot plan.

A sharper story and a more intuitive operator experience — ready for partner pilots and a repeatable rollout motion.

First partner-sold deals — case studies coming as they close.

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