Sell through partners and marketplaces

WHAT TEAMS COME TO US WITH

“MSPs like our product. None of them sell it.”

“We’re listed on AWS Marketplace. Nothing happens.”

“Microsoft wants co-sell evidence we don’t have.”

“Our product isn’t metered, multi-tenant or priced for partners.”

THE PATH

From product to partner-sold revenue.

Step	Includes	Time	Price
1 · Make it sellable	Assess: score against the standard, gap list, first-offer target. Build Sprint: metering, MCP server, security evidence pack, pricing and channel schedules	2 weeks + 8–12 weeks	Assess $15–25K AUD · Build Sprint [CONFIRM: from $50K AUD]
2 · Put it on the routes	Listed on every major marketplace, private and channel offers set up, co-sell registered, incentive applications lodged	4 weeks	[CONFIRM: A$__]
3 · Get partners selling	Partner enablement, joint pursuits with MSPs and integrators, partner marketing	Ongoing	[CONFIRM: retainer + __% of revenue]
4 · Run the deal desk	Offers, deal registration, renewals, incentives claimed, monthly pipeline review	Ongoing	Included in step 3

HOW WE REPRESENT YOU

You publish your listing and keep your IP and co-sell eligibility.
You sign one agreement with BlueParadigm: margin, markets, routes.
You authorise us on each marketplace. From then on we create the offers, bring in the partners and run the deal desk.
Portfolio bundles: where the cloud allows it (AWS multi-product solutions), we package your product with other portfolio companies.

INCENTIVES WE PUT TO WORK

Committed-spend drawdown

Customers buy you against cloud commitments they already have.

Co-sell

Registered opportunities with AWS, Microsoft and Google field teams.

Partner funding

Marketing development funds, proof-of-concept and migration credits, marketplace promotions.

Eligibility varies by programme; Assess confirms what you qualify for.

WHO IT’S FOR